Experience

You don’t need to see the whole staircase, just take the first step. Progress is progress, no matter how small.

12/2024 - 4/2025

Marketing Data Analyst Intern

Neotiq Vietnam

• Analyzed KPIs and Built Dashboards: Developed and maintained BI dashboards using Power BI to monitor social media performance, sale, operations across departments.
• Social Media Channel Management: Managed and optimized database and social media channels (FB, LinkedIn), enhancing lead tracking, engagement performance, and operational efficiency of the marketing team.

Project: Email Marketing Automation & Analytics
• Data Collection and Automation: Built automated data pipelines using Python (Selenium, BeautifulSoup), n8n, and Excel tools to collect and clean over 10,000 targeted email contacts per month from Facebook, LinkedIn, and websites.
... • Campaign Management: Launched weekly email campaigns using Mautic with custom email templates, audience segmentation, A/B testing, and automated email workflows, boosting open rates by 22% and CTR by 15%.
• Reporting and Visualization: Developed interactive marketing dashboards and campaign performance reports using Power BI to provide insights to stakeholders and improve decision-making speed and accuracy.
• Platform and Workflow Development: Contributed to Mautic platform structure and integration, including dynamic dashboards and analytics modules to optimize campaign planning and tracking.
Platform: Power BI, Mautic, Python Scraping (Selenium, BeautifulSoup), Excel, Canva, n8n (Automation).

9/2024- 11/2024

Research Student

EURÉKA 2024
Topic: User Identification via Social Networks for Recommendation Systems
Team size: 6

• Collected user data from social media platforms and preprocessed text using the NLTK library, including word embedding and keyword extraction.
• Applied metrics like cosine similarity and edit distance to identify account matches across different platforms.
• Designed user groups for applications in recommendation systems and targeted marketing strategies.

6/2024- 9/2024

Data Processing Intern

People's Committee of Thu Duc City

• Working with tax, demographic, and cadastral data
• Process, standardize and correct inaccurate information, fix font issues, and structure data into appropriate columns.
• Merge matching and similar information into attribute tables for storage.
Platform: Excel, Power Query, Python (NLP).

Download CV

Skills

Life is what happens when you're busy making other plans.

Projects

In the middle of every difficulty lies opportunity.

SQL

[ SQL Case study ]

June 21, 2019 Admin 3

Case Study 1 - Danny's Diner

Danny’s restaurant sells 3 favourite foods: sushi, curry and ramen. Danny’s Diner is in need of your assistance to help the restaurant stay afloat - the restaurant has captured some very basic data from their few months of operation but have no idea how to use their data to help them run the business.

June 22, 2019 Admin 5

Case Study 2 - Pizza Runner

Danny was sold on the idea of 80s retro pizza and decided to Uberize the experience. He launched Pizza Runner by hiring delivery runners and building an app. Now he needs your help to analyze delivery data and optimize customer experience.

June 23, 2019 Admin 2

Case Study 3 - Foodie-Fi

Foodie-Fi is Danny’s subscription-based cooking content platform. With user engagement growing, your job is to explore behavioral patterns, churn rates, and suggest strategies to improve retention and revenue.

June 24, 2019 Admin 4

Case Study 4 - Data Bank

Data Bank is a digital-only neo-bank powered by smart analytics and crypto. Your challenge is to help the team forecast data usage, analyze growth metrics, and support the scaling of customer operations.

June 25, 2019 Admin 6

Case Study 5 - Data Mart

After adopting sustainable packaging, Data Mart wants to know how the change has affected sales. Analyze performance trends across business units and help Danny make data-informed decisions.

June 26, 2019 Admin 3

Case Study 6 - Clique Bait

Combining seafood and data analytics, Clique Bait is an online store with a twist. Analyze funnel fallout rates and recommend improvements for user conversion throughout the shopping experience.

June 27, 2019 Admin 1

Case Study 7 - Balanced Tree Clothing Co.

Balanced Tree Clothing Co. needs your help in analyzing sales data, financial performance, and customer behavior to assist the merchandising team in making smarter inventory and pricing decisions.

June 28, 2019 Admin 7

Case Study 8 - Fresh Segments

Fresh Segments is a marketing analytics agency that analyzes ad engagement by interest group. Use the dataset to extract insights on customer behavior and make actionable recommendations for campaign targeting.

June 28, 2019 Admin 7

Case Study 9 - Netflix Movies and TV Shows Analysis

This project focuses on analyzing Netflix’s content catalog to uncover valuable insights into its distribution, trends, and key contributors. As one of the world’s leading streaming platforms, Netflix offers a wide range of movies and TV shows from various countries and genres. By examining data on content type, release trends, genre popularity, and production origins, the analysis aims to reveal patterns that inform content strategy and viewer engagement.

Visualization

[ Visualization ]

June 21, 2019 Admin 3

Retail Supply Chain Sales Analysis

using Power BI to transform raw retail data into a dynamic dashboard for business insight. It analyzes sales, order fulfillment, and customer behavior to uncover trends, optimize delivery times, and reduce return rates. Using Power Query and advanced DAX, enables decision-makers to focus on high-performing products, improve logistics in key regions, and streamline inventory management.

June 22, 2019 Admin 5

Brazilian E-Commerce and Sentiment Analysis with NLP

Analyzing Olist’s real-world e-commerce data from nearly 100,000 orders placed between 2016 and 2018. The dashboard provides insights into business performance, revenue trends, product and order analysis, payment transactions, shipping efficiency, and customer feedback to help identify high-performing products, delivery issues, customer satisfaction levels, and regional sales distribution—enabling strategic decisions.

June 23, 2019 Admin 2

Analyze and Predict Customer Churn

Focusing on helping a telecom company reduce customer attrition and maximize revenue. Using Power BI for data visualization, and a Random Forest model for prediction, the project transforms and analyzes customer behavior to identify churn patterns. Key metrics like churn rate, tenure, age, and service usage are visualized to guide strategic decisions.

June 24, 2019 Admin 4

Basket Analysis with Association Rule Mining

It identifies patterns in transaction data by calculating Support, Confidence, and Lift to find item combinations that frequently occur together. The process involves unpivoting data, creating cross-joins of products, and using DAX measures to evaluate product associations. The insights are used for store layout planning, product recommendations, cross-selling, and pricing strategies.

June 25, 2019 Admin 6

LinkedIn Data Job Insights

This project involves scraping job listings from LinkedIn, cleaning and analyzing the data, and visualizing key insights. It explores job trends such as top in-demand roles, required skills, company hiring activity, and location-based demand.The goal is to provide job seekers and HR professionals with valuable insights to make informed career or recruitment decisions.

June 26, 2019 Admin 3

Excel Sale Performance Dashboard

This project involves building a sales performance dashboard in Excel using 11 organized data tables. Key insights such as top/bottom 10 product sales, sales by employee, branch, customer, and brand, as well as monthly trends and category-wise distribution. Each section helps uncover actionable insights for performance evaluation, inventory planning, and marketing strategies.

Python Programming

[ Python Programming ]

June 21, 2019 Admin 3

Blogs

Don't watch the clock; do what it does. Keep going.

Contact

Contact Me

The only way to do great work is to love what you do.

Address

Thu Duc District, Ho Chi Minh City

Contact Number

+84 352970261

Email Address

daocuong.data@gmail.com

I'm Dao Viet Cuong

A Data Analyst Fresher

I'm a Data Analyst based in Ho Chi Minh City

About

About Me

Education

Education

Achievement:

- Semester 2 (2021–2022) Study Encouragement Scholarship - Semester 1 (2023–2024) Study Encouragement Scholarship - Student of 5 Merits Award in 2022–2023

Experience

Experience

Marketing Data Analyst Intern

Research Student

Data Processing Intern

Skills

Skills

Projects

Projects

SQL

[ SQL Case study ]

Visualization

[ Visualization ]

Python Programming

[ Python Programming ]

Blogs

Blogs

Contact

Contact Me

Address

Contact Number

Email Address

Website

- Semester 2 (2021–2022) Study Encouragement Scholarship
- Semester 1 (2023–2024) Study Encouragement Scholarship
- Student of 5 Merits Award in 2022–2023